For the Tennessee Department of Tourism’s 2024 Governor’s Conference, I designed a presentation deck highlighting the economic power and statewide impact of tourism. The goal was to transform dense data into a compelling narrative—showing how visitor spending drives jobs, tax revenue, and community growth. I developed bold, data-driven layouts with strong hierarchy, clear infographics, and a confident visual rhythm that reflected the state’s energy and pride. The result was a polished, executive-level deck that celebrated tourism’s real impact while engaging both government and industry stakeholders.